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Website Internet Marketing Optimization
Website Internet Marketing Optimization enables your website to gain a better chance at appearing at the top of search engine queries for your keywords and keyphrases. Being listed at the top means a higher chance of attracting a targeted customer who will click on your website to get the information or purchase the product you’re offering.
Here’s what’s involved in internet website optimization:
- Choose the right webpage keywords and keyphrases...the most crucial factor in the process. In order to attract a customer to your website you need the right website keywords. In order to attract more of those targeted customers, you need the webpage keywords that a majority of searchers are using to find your products or services. Also, let’s not forget those precious niche words that most certainly are true customers looking for your particular product or service.
- Place those webpage keywords strategically throughout your website. Customizing each webpage for particular keywords will broaden your chances of people reaching you in a wider variety of keyphrases.
- Review all the elements of your web site such as website titles, meta tags, text on graphics etc to help the search engines even more
Now that you’re optimized, it’s time to submit.
Internet Keyword Analysis
This is the first step in the optimization process.
A lot of thought and study goes into choosing keywords that will work best for your business. Here’s how it’s done:
1. Our Internet Marketing Strategist, will study your business: We want to know your products, what they do, their benefits. We want to know who your customers are and who your competition is.
2. We start a internet keyword list. We get it all down on paper, as much as we can find.
3. We analyze and research those keywords using state-of-the-art tools that tell us what people are searching for on the major internet search engines and in what volume. We find out how they are searching the web. Are they using plural more often or singular versions? We find niche words no one might have though of. You’ll be surprised at what we find.
4. We hone down the list. Purge and study until we come up with a list of keyphrases we believe will work for your website.
When this is done, we then start to optimize your website.
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Web Site Submissions
Directories
A significant issue in search engine internet marketing is how human-reviewed directories play an important role on a website’s visibility. You can recognize directory listings like Yahoo, Looksmart and Open Directory by noticing the term "Web Site" results rather than "Web Page" results.
Both Yahoo and Looksmart charge for the privilege of getting listing with them. Once you get listed in a website internet directory, it’s almost impossible to change unless you pay them a fee. This means it’s doubly important to submit it right the first time.
If you have the budget, paid submission programs are a very effective way to get good listings, get lots of website traffic and even help with your website ranking because it’s a valuable link.
Internet Search Engines
If you’ve ever been tempted to use those automated services that promise to get your site listed in 2,500 search engines, don’t do it. Many of these internet submission services are blocked by some search engines, and you’ll end up with a lot of unsolicited email from websites that sell your email called FreeForAlls or FFA’s.
The most effective way is to hand submit or let the internet search engines find you on their own. In fact, get a link from a listed website and you’ll get picked up by the search engine that it’s listed in.
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Paid Listings Service
An important part of an online promotion plan is to develop an enhanced directory listing. Yahoo, Looksmart and Open Directory are the 3 most important directories to get listed in. Once you’re listed in any one of these, it’s practically impossible to change how your description is worded. Submitting your website right the first time can mean a great deal to the amount of potential traffic coming to your site.
We research the category your website should be listed in, do a internet marketing keyword analysis to determine which keywords you should use in your description and more importantly, how well your website is constructed prior to submitting to a directory. It’s also important to ensure your website has no bad links since this may prevent you from getting listed.
Paid Directory Listings
The fees below are not Gensap fees but rather individual directories and inclusion services.
Yahoo: The most valuable of all directory listings. Yahoo charges a one time marketing fee which is non-refundable. If your website gets refused, they will give you a reason why and you have a second chance to fix the problem and submit again within a certain period of time. One appeal to request category or description change is allowed.
Yahoo Fees: US $299
Looksmart: Getting listed in Looksmart means you also get listed in AltaVista Excite MSN Search iWon and many other affiliates. Looksmart is great if you have a budget and your website is new. However, whether or not to pay the fee for Looksmart is an important marketing strategy. Looksmart offers "cost-per-click" services
Looksmart Fees:
* Listing Set up Fee: US $49
* Minimum US $150 refundable account deposit. All click-through fees are set at .15 per click. Budget can be adjusted to your specifications with options to add relevant keywords and edit descriptions at an additional cost.
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Paid Inclusion Service
Inktomi is a service that gets your website crawled or "visited by a spider" every 48 hours. Many internet search engines use the Inktomi database to pull results for their site. You can submit for free but this method will take much longer and you may not ever get listed at all.
Yahoo Fee: US $299 yearly
Inktomi Fees: US $39 for the first URL and $25 for each URL after that.
AllTheWeb Fees: US $34 for the first URL and $16 for each URL after that.
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Keyword Bidding or Pay-Per-Click
A highly effective internet marketing way to attract targeted traffic to your site is through a pay per click search engine. This service enables you to list your website at the top of the search engine results. How it works is you bid on specific keyword terms and phrases pertaining to your products or services. You pay only when a searcher clicks on your listing and connects to your website.
An evaluation will be performed prior to quoting for this service to determine your company's suitability for this service.
How does it work?
You simply put down an initial deposit via credit card into the search engine’s account and then bid on the specific keyword terms and phrases that you are interested in for your website. When a user clicks on a link to your web site that has been generated from the internet marketing keyword phrase that you bid on, you are charged whatever that bid was. And many times it is just 5 cents
This method of promotion is highly effective because it reaches highly targeted potential buyers.
About Overture
Overture (formerly called GoTo) is the most effective website offering this service. It can draw the most traffic because of its growing popularity and the alliances it has developed over the years.
If you show up in Overture's top three bids you'll also show up on MSN, Netscape, AltaVista, DirectHit, iWon, AOL Search, Canada.com, DogPile.com Excite.com, Excite.ca, HotBot, and the list goes on.
Minimum US$50 dollars to open an account and minimum 5 cents per bid. Has minimum US$20 monthly spending requirement.
Here's the process of signing up:
- Choose effective website keywords
- Compose descriptions and attach this to appropriate link from the site.
- Start up Overture Account by depositing $50 (preferably with IF Visa number)
- Wait 3-4 days for Overture to approve the terms.
- Once it's up and online, bidding adjustments are done. I usually start at the lowest bid at $.05 then adjust this when it's live.
- Monitor and manage bids. Managing bids is crucial to maintaining a high return on investment. Overspending is easy if you're not watching this account every week. Also, if there are "gaps" in the bids this should be monitored so you don't pay more than you have to for a bid.
About Google AdWords Select
Google displays small sponsored ads to the right of search listings. Every time someone does a search that includes your keywords, they see your ad. You pay only when a customer clicks on your internet ad regardless of how many times it's shown.
Tracking the results:
Each URL used with this campaign will be specially coded at my end . We will see these coded URLS show up in the "referred URLS" portion of the stats.
You will receive a report from GoTo each month that shows the click through activity and the costs for each keyword etc. This is where I analyse and adjust the focus of the keywords and how well it's working.
Monthly Website Maintenance
It’s important to monitor the ranking for your website listings for several reasons:
- Maintains the flow of traffic.
- Your website can get dropped from an Internet search engine anytime. Re-submissions will be necessary or you risk losing traffic
- Tweaking a website’s keywords is a key internet marketing strategy in improving ranks. After several months of monitoring you can clearly see which keywords are doing well and which aren’t.
- After optimizing a website, it’s crucial to monitor the results ensure increased traffic to your site, and that you’re continually getting targeted traffic.
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